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For most tech companies, the calendar is a battlefield. Every task fights for a spot, and product development almost always wins. It should. Building great software is the main goal. This creates a challenge for communicating value to potential customers. The process often feels complex and disconnected from the daily work of building a product.

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This is a common problem with a clear solution. Over-To-You, provides a system designed specifically for tech companies that face this challenge. We make marketing predictable, fast, and simple. One of our early pilot clients, the tech company Ottia, used our method to revolutionise its approach to content. Their story shows what is possible.

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The Challenge for Tech Companies

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The core problem is not just making posts. It is the difficulty of consistently finding and sharing ideas that add real value to clients and prospects. Where do you find these ideas? How do you turn them into clear messages? This is a heavy lift. It requires a structured approach that many teams lack.
This struggle is not limited to engineers. Salespeople often face the same challenge. They need useful content to share with potential clients, but creating it themselves is not a good use of their time. Sam, the Founder and CTO of Ottia, saw this firsthand. His teams had great ideas but no efficient process to capture and communicate them. They needed a framework that made this process easy and repeatable.

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The Over-To-You Method

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We built the Over-To-You system to solve this exact problem. We designed a process that is predictable, repeatable, and fast. It takes the guesswork out of content creation. It turns what was once a major time commitment into a simple weekly task. The entire operation prepares a full week of content in just a couple of hours.
How does our method work for clients like Ottia? It follows three straightforward steps.

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Step 1: Curating Real-World Ideas

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Strong marketing starts with relevant ideas. Our system helps clients build a running list of content topics pulled from their daily operations. This keeps the content authentic and valuable to their audience.

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- Client Questions: A great question from a customer is a perfect topic. If one person asks, many others are likely thinking the same thing.
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- Interesting Articles: New industry articles can spark ideas for posts that add to a current conversation.
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- Internal Debates: Team discussions about technology or industry trends are a rich source for authentic content.
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This approach grounds a company's marketing in reality. It connects directly with the conversations they are already having.
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Step 2: Selecting What's Timely

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Each week, our system guides the client to review their list of ideas. They do not need to use every topic. Instead, they select a few that feel timely and relevant right now. This takes very little time and ensures their content is fresh. They participate in the conversations happening in their industry, rather than just posting generic updates.

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Step 3: Generating Content with Our Framework

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Once topics are selected, they are run through the Over-To-You framework. This is where our technology does the heavy lifting. Our proprietary system of prompts and templates turns a single idea into a complete suite of content assets.

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For Ottia, this means one topic becomes a full package for the week. It includes posts for LinkedIn, YouTube, and TikTok. It also provides content for Facebook and Instagram, a 60-second video clip, and seven reels.

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AI as the Engine

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Artificial intelligence powers the Over-To-You process. We use advanced AI tools to generate text, write video scripts, and create videos. This allows us to produce a high volume of quality content very quickly. Our system generates about 80% of the material. A human review from the client accounts for the final 20%. This critical approval step ensures quality and alignment with the client's brand voice.

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After the content is approved, Over-To-You handles scheduling it on the social media platforms the client uses. What is great is that the content is versatile. It can be used by sales teams in their outreach and in other "places" as well.

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We are always refining the process. Almost every sprint, we experiment with new AI models. We tweak our prompts to get better results. We A/B test new templates to see what connects with an audience. The goal is not perfection. The goal is a short cycle time and a consistent stream of good content. This approach keeps our clients visible while protecting their team's most valuable resource: their time.

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Ready to stop struggling with content creation and regain your time?
Let’s chat! Reach out today to explore how your team can adopt a proven, AI‑powered method to turn everyday ideas into compelling content in just a few hours a week.